THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success followed an acquainted pattern: earn continuously, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh point of view. Rather than concentrating solely on long-term buildup, this generation is prioritizing balance, wellness

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